Adv LinkedIn Marketing (ALM NV-5)

B. REAA Non-Verified → 5 Hour Non-Verified


LinkedIn is a singularity in the world of commercial/business marketing. It has more business to business (B2B) users than any other online community. But, more than that, LinkedIn is an exceptionally effective method to reach consumers.

This course, which picks up where our Intro to Social Media course leaves off, will show you not only how to use use LinkedIn, but how to maximise its benefits to you.

Certificate Title: Adv LinkedIn Marketing (5 Hrs)

  • Introductory Notes
  • What Exactly is LinkedIn?
  • LinkedIn from the vantage of Wikipedia
  • Why LinkedIn
  • A bit of history
  • Become a 1 Percenter
  • In the beginning
  • Quick Quiz
  • LinkedIn - Front
  • The "All Important" profile
  • Edit your Contact Information
  • The LI Profile Summary
  • The LI Banner Image
  • Video Profile Introduction
  • Lee's LinkedIn Profile Video
  • Changing your LI Profile Photo
  • More on video material
  • eLearning HaikuDeck sample media presentation
  • Something called SlideShare
  • How to get your presentations into SlideShare and onto LinkedIn
  • Growing the Profile Summary
  • More emphasis on the Summary
  • About that Profile photo
  • Your LI Title
  • The Gift that keeps on giving
  • Niche is Nice
  • Recommend. recommend & recommend some more
  • Invite yourself to their party
  • Exposing yourself is not always a crime
  • LinkedIn Groups - A reason to consider a Premium LI account
  • The Importance of Creating Content that Attracts Your Ideal Audience!
  • A Kiwi Blogger's prescription for content
  • LinkeIn & Slideshare - A great working combination
  • Medium: A better way
  • The history, operation and goals of Medium
  • LinkedIn Advertising - Yes or No
  • web-content_1453857948
  • Where is LinkedIn headed?
  • NV Satisfaction
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever